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Created May 27, 2018 / Last edited

Flipping The Script

MARIO
VASILESCU
CEO/Co-Founder

We are on a mission to bring integrity back to the internet. With Readefined, that means making content matter — because today, it doesn’t. In a nutshell…

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The internet covers its costs almost entirely through advertising.

The effectiveness of most of this advertising is measured in an extremely rudimentary way: it is based on whether you glanced at it, and your behaviour away from the content (so as to better target you with that all-important advertising). For the content itself, a click will often suffice, even if just for a second. The result?

First, nothing else matters other than making you glance at the ads. Second, it is a game of quantity over quality. It encourages the digital equivalent of obnoxious shouting over thoughtful delivery, and stalking instead of dialogue.

Which is why we built Readefined. Because the above model has all but robbed the world of any reason to pay attention to the content, polluting and undermining the internet. Why do you think a short article will sometimes be split into 15 pages? Why do you think clickbait exists, content be damned? Click, click, click, click…

We are shifting the conversation back to the content. How is it actually doing? And can we make content creators and marketers even more money with that as the focus?

The reality is that the cat’s out of the bag: whether it’s the content producers, or the ad buyers, more and more are becoming aware and dismayed with the blatant inadequacy of the current system when it comes to content engagement and impact.

We’re on a mission to fix it. We’re creating technology that proves direct engagement and makes quality more lucrative than quantity. We’re working with amazing publishers and content creators from around the world, with a model that can help save quality content, and the Internet as a whole.

This is how we’re starting. We hope you’ll join us.